The Visitors metric shows the number of unique people who have visited your website during a selected time period. It is one of the most important indicators for understanding how many people actually reach your site.
What counts as a unique visitor?
A unique visitor is identified by an anonymous visitor ID stored in the browser's localStorage. The first time someone visits your site, a random ID is generated (via crypto.randomUUID) and reused for future visits from the same browser.
This means the same person visiting your site three times in a week is counted as one unique visitor — not three. However, if they switch browsers or devices, they will be counted as a new visitor.
Visitors
342
Unique visitors in the last 7 days
Sessions
587
Total number of sessions
Page views
1,204
Total pages viewed
Visitors vs. sessions vs. page views
It is easy to confuse these three concepts. Here is how they relate:
- Visitor — A unique person (identified by visitor ID in localStorage). Counted once regardless of how many times they return.
- Session — A continuous visit. A new session is created each time a visitor opens a new tab or returns after closing the browser. The session ID is stored in
sessionStorageand disappears when the tab is closed. - Page view — Each individual page load. A visitor with one session can generate multiple page views.
How data is collected
Qvicko uses a lightweight tracking pixel that automatically loads on every page of your website. The pixel is a client-side React component that sends a single request per page load.
Data is sent via navigator.sendBeacon() — a browser API designed to deliver data reliably even if the visitor navigates away or closes the page. As a fallback, fetch() with keepalive: true is used.
Privacy-friendly tracking
Qvicko does not use any third-party cookies. The visitor ID is an anonymous, randomly generated value that cannot be linked to personal information. No data is shared with external parties.
Comparison with previous period
Your dashboard displays a percentage change compared to the previous period. If you are looking at the last 7 days, the value is compared with the 7 days before that. A positive change (e.g. +23%) means more unique visitors found your site compared to the previous period.
Where do I find the statistics?
Log in and go to Dashboard → your website. At the top you will see summary cards with visitors, sessions, pages per session, and performance score. Below the cards is a daily chart showing visitor and page view trends for the selected period (up to 90 days).